How to use social media campaigns to sell more paint

By Francois Muscat Want to use social media to sell paint supplies in South Africa? Then you have to be smart about it. Nobody uses social media to be “sold to” – they use it to stay up to date with friends and family, network, follow the news and read things they are interested in. So how do you launch a campaign that will get people interested in paint? Here are a few ideas: Ask for your follower’s opinion People love being asked for advice or their opinion about something. Get them to contribute their own painting tips or painting wish list on twitter. Start a hashtag (like #paintwish) so that you can track the virality of the hashtag. Write a blog about the best paint tips or wishes and each contributor credit for their comment (by linking back to their twitter account). Make yourself the expert Every year, paint manufacturers launch new colors. Make sure that your company is the one writing, tweeting and pinning about the new colours, palettes and trends in the industry. Interview interior designers, colour experts and people with the right credentials to comment or blog about the new season’s colours. Be the go-to person for all the information about the trendy colours and give away a room make-over (which could be anything from a paint job to re-doing the entire room with new furniture) to followers online. People don’t want to try new things first If you’ve got new paint finishes that you’re trying to sell, make sure your Facebook and Twitter followers know that other people have bought it and that they’re happy with it. A picture or blog post about a successful DIY project is more personal than an online technical sheet about your product. Internet marketing and social media are great tools, but make sure you’re engaging your customers with your campaigns and not simply trying to sell...

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Cleaner painting: Tips that keep paint on the brush and off of everything else

At Warrior Paints, we don’t just provide the most luxurious and affordable paint selection in South Africa; we also have plenty of painting tips to share with our customers! Once you have your paint colour selected and you’re ready to start the job, we know you will be eager to get it over with and start enjoying your new colour scheme. However, it’s extremely important that you properly prepare the rooms and the walls in order to protect the furniture and other items and it’s recommended that use certain painting techniques that give you a flawless, clean result with the least mess. We’re more than happy to share some of our best painting tips with you: When using a roller, make sure the paint tray isn’t completely full as when you dip the roller into the paint tray you don’t want paint to spill over the sides. Remove excess paint from the roller onto the tray, as the roller should be wet but not dripping with paint. If you are doing stencilling or stamping on your walls, paint the walls with the base colour first and wait until it is completely dry before applying the stencils to the wall. If you are using paintbrushes, only dip the brush one third of the way into the can of paint. Don’t apply too much pressure to the paintbrush or to the roller while you are painting. Try to keep a light, steady pressure on your painting tools. It’s also recommended that you move all of the furniture into the centre of the room and cover it with drop cloths. Apply masking tape around all of your doors and windows, and never paint with the air conditioner or heating systems running. At Warrior Paints, we have all the supplies you need to prepare your rooms for painting and our staff is always happy to provide painting tips that will help make the job go as smoothly as possible. If you have any questions about the huge variety of paints we have on offer, or if you’re interested in learning more painting tips, please contact us...

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Painting colour tips: Colour your mood

Are you ready to give your home or certain rooms in your home a new paint colour? When you first start looking at paint colours it can seem overwhelming, as the selection of shades is endless, but Warrior Paints is here to help you select the perfect paint shade for any room in any home. We are proud to be South Africa’s leading manufacturer of luxury paints and we’re also proud of our affordable prices, so repainting your home doesn’t have to break your budget! There are many factors to consider when selecting a paint colour, including: What’s trendy at the moment? Browse through some home decoration magazines and see if any of the latest trends catch your eye. When you’re redecorating, you want the result to be updated, tasteful and modern. What feel do you want the room to have? Certain colours convey certain moods – warm colours such as red, orange and yellow give off an inviting and vibrant atmosphere, while cooler colours like blue and green have a cool, calming effect. Also, the darker the paint colour, the smaller the room will appear. When selecting a paint colour for the exterior of your house, you need to consider the colour of your roof, balconies, patios and other structures. How much direct sunlight does the wall receive? This is important because darker colours are more prone to fading when exposed to direct sunlight.    Our knowledgeable and friendly staff members are always happy to help you pick out a suitable colour scheme. Our collection of colours is so extensive that we guarantee you will find something that will be perfect for your walls! Using our handy colour charts, we can start helping you narrow down the exact paint colours you want. In addition to helping you select colours, we’ll also provide you with painting tips and tricks to help make the job go smoothly. To find out more about the wide selection of paint colours from Warrior Paints, please contact us...

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