How colour matching can help you find the perfect interior or exterior house paint

It goes without saying that every home or building will require touch ups and refresher coats of paint over the years. Paint colour matching is a technique that requires advanced technology to match any colour with your paint type. Most professional paint suppliers offer this service and it is certainly something you can benefit from if you want to ensure your interior and exterior house paint doesn’t end up patchy or mismatched. Many home owners have doubted the accuracy of paint colour matching over the years. In the past you had to bring a sample of the paint and try to work with the paint technician to find the colour, or one that closely matched it. However in recent times there have been many advancements and at Warrior Paints we have taken advantage of these advancements for the benefit of our clients. How does modern paint colour matching work? A spectrophotometer is used. This device is linked to a computer and scans whatever sample you provide and by measuring each wavelength of light reflected off the sample it calculates the pigments required to recreate/match the colour required. At leading suppliers such as Warrior Paints, you can expect your paint colour to be quickly matched and the perfect interior paint or exterior paint provided in the best possible quality and at the best possible rate. We encourage you to take the time to chat to one of our consultants about your paint colour matching requirements...

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Internet marketing: Using Youtube tutorials to sell more paint

There are so many options available to you when you elect to use internet marketing to maximise your business. Using Youtube to create tutorials, for example, is an excellent way to sell more paint as it has a wide range of benefits and uses for business that compliment other methods of marketing and communication. Using Youtube tutorials, is a good way to educate customers about your business whilst promoting your products and creating awareness at the same time. By creating tutorials, whereby you explain the process of how colours are mixed and produced in the factory, or even offering advice on colours and painting techniques, you guarantee potential customers will remember you and be more likely to use your products and services. Benefits of Youtube tutorials Showcase your products. This allows customers to see exactly what your products are capable of in a live setting. Community. By creating a following, you can use Youtube to engage with your customers and create a sense of community. Brand identity. Youtube tutorials allow you to give your brand unique personality. Reputation. Tutorials will help cement your business as an expert in the field. Problem solving. Videos are an excellent way of addressing customer queries and problems directly on a larger scale. By making correct and efficient use of internet marketing, you have an excellent forum to showcase your products and services in multiple ways, as well as having a guaranteed way of selling more paint. For more information on paint and paint products, contact Warrior Paints...

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How internet marketing can help you sell more paint and reach new customers

Research has shown that most people research purchases online before making them, and this includes buying paint as well. If you’re a paint company that is looking to establish a stronger online presence and reach out to new and potential customers, there are several internet marketing strategies and tactics to help you achieve your business goals. Although internet marketing may seem confusing, follow these helpful pieces of advice and see if they make a difference. How to use internet marketing to sell more paint:  Don’t let the content on your website become stagnant. With Google and other search engines, the search results are dependent upon the freshness of the content, meaning if you haven’t updated your website in several months it won’t rank as highly as similar websites that have. Creating a ‘Blog’ or ‘News’ section on your website is an ideal way to consistently post industry-related content on a regular basis. Get involved in social media and link all of your social media pages back to your main website. Social media is too important to ignore, so make sure you are active on your social media accounts! Scope out your competitors. There is nothing wrong with checking out what the competition is doing. You can see what has worked well for them, what hasn’t worked well for them and perhaps get some creative ideas of your own. Update your keywords and key phrases for better SEO results. Using an analytics programme, you can discover which keywords and key phrases your target audiences are searching for and incorporate them into your website content. As you can see, internet marketing can be helpful if you want to reach new customers and sell more paint. Visit Warrior Paints today for the best selection of high-quality paints in South...

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How to use internet marketing to boost your paint business

So you want to draw more traffic to your website and sell more paint, but you aren’t sure where to start. The term ‘internet marketing’ encompasses many strategies, tactics and methods to help your website stand out amongst the competition and if you think it’s confusing then start with the basics. Internet marketing tips to help boost your business: Evaluate your website. Does your website have a clear call to action? Is the content relevant, current and attention-grabbing? Does it contain keywords that your target markets are searching for? Google Analytics allows you to gague your website’s traffic, see where the traffic is coming from and measures conversions and sales. Make your SEO smarter. Getting your website a high search engine ranking involves a combination of discovering which keywords you need to use, creating content around these keywords and refreshing this content on a regular basis. Don’t forget e-mail marketing. You may not think that a e-newsletter is the best way to communicate regarding your paint business, but e-newsletters that contain discounts, company announcements, new product announcements and other industry information can be beneficial. Go easy on the e-mails, however, and don’t send them too frequently. Don’t neglect social media. Social media is everywhere and it’s impossible to avoid it. Be sure that you have links to all of your social media pages on your main website and vice versa – link to your main website on all of your social media pages. And don’t forget to update your social media pages rather than letting the accounts sit stagnant. With internet marketing consistency is key. It’s all about finding the right keywords and keyphrases, incorporating them into a smartly-designed website and cultivating a social media presence. Using these tips you’ll see that it is possible to sell more...

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