With a few simple tricks, you can use internet marketing to help sell more paint

You may not think that the internet is the best place to sell paint, but people shop online for almost every item conceivable these days – from shower curtains to university textbooks and yes, even paints! Internet marketing can seem like a vague term for those who aren’t familiar with it, so here are some internet marketing tips that can help you reach a wider audience and sell more paint.

Know which keywords your target audience is searching for

Are people typing ‘paint in South Africa’ into a search engine? What about ‘best paint near Johannesburg’ or ‘best paint brands’? If you don’t know what people are searching for, you won’t know what keywords to include in your website copy. Once you have a list of search phrases, incorporate them throughout the text on your website and improve your search engine ranking.

Keep your content fresh and relevant

This isn’t to say you should change your website every week, but have a ‘News’ or ‘Our Blog’ section where you can post industry news, company announcements and general information about paint. A website that is regularly updated tells people that there’s a human behind the site and it gives the impression that you’re a go-to source for industry knowledge.

Link your social media pages to your website

There’s no denying that social media is a huge part of internet marketing and people use social media to find information about almost every topic imaginable. Just like your website, your social media pages should be updated regularly and contain links to your paint website. Alternatively, make sure links to your social media pages are clearly displayed on your website.

For more information about how to use internet marketing to sell paint, contact Warrior Paints today!

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