The Story of Warrior Paints
Expanding to make Paint more accessible to clients
As a result of the success of the first DIY store, Warrior Paints decided to open more retail Warrior Paints and DIY Stores to market the Warrior Paints brand so that retail paint would become more accessible to clients.
In 2000, Warrior Paints introduced its Franchising concept into the company’s strategy. A research programme, together with a feasibility study was embarked on, which determined that the Warrior Paints Franchise concept was the route to follow.
Company stores as well as Warrior Paints distributor stores were evaluated for strengths and weaknesses. Local opposition stores and international trends were considered and Warrior Franchise was ready to be launched. Read more on how to get a Warrior Paints franchise.
After intensive research, Warrior Paints introduced its own range of wood care products and as a result the WoodTreat brand was created.
First Choice Paints Brand was launched in 2007 as an alternative range to the Warrior Paints Brand.
At the beginning of 2008, Warrior Paints established its Premium Brands. Special, exclusive paint buckets were designed for these premium quality products.